- | Maasaki Kotabe et al

International Marketing

- | DAVID A. AAKER ,V. KUMAR,ROBERT P. LEONE et al

MARKETING RESEARCH

- | Masaaki Kotabe et al

GLOBAL MARKETING MANAGEMENT

- | Carl McDaniel, Jr et al

Marketing Research Essentials

- | Carl McDaniel, Jr et al

Marketing Research

- | David L. Kurtz

Contemporary Marketing

- | Dave Walters

Behavioral Marketing